Hi Everyone !! Jan here this week, beginning a 4 part series on making cards for men ! Everyone seems to have real difficulties with these types of cards. Today I have some help for you with size, colors, themes and shapes/angles.
Sizes – Keep
to the standard sizes or larger, as the smaller ones tend to appear dainty
Colors – Over
the years, studies have shown that men like blue, green and black the
best. Gray and brown also work well with
almost any splash of color. Consider using a darker color for your card stock. Conservative
seems to be his thing !
Themes –
Avoid themes in design paper and stamps that don’t reflect his interest. Too often commercial cards, and some paper
“for men” act as if every man is interested in golf, grilling, plaid, mowing
the lawn, or watching tv. Very few men wear
neckties on a regular basis, but Father’s Day cards haven’t noticed ! Yes, it may take a little extra work coming
up with something he really enjoys, but if you need something quickly, you can always rely on a neutral theme, like
the card below.
Shapes/Angles
– Keep a male card simple in shape. A
standard rectangle card is just dandy for him, and the extra work you expend on
a fanciful shape will not be appreciated.
Right angles are pleasing to his eye, as is texture.
Note the general neutral theme, a kraft card stock, right angles, texture, standard size, and simplicity.
You called that one... I have never noticed that about the cards in the store, but I ALWAYS have a hard time picking out a mans card... I just never liked them, good advice thanks....
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